The 263-year-old Geneva-headquartered watchmaker Vacheron Constantin has spent over two-and-a-half centuries protecting the traditional crafts around handmade watches.
But it is also a brand that’s willing to embrace bleeding-edge 21st-century tech.
At the VivaTechnology conference in Paris last month, it announced that it was rolling out the blockchain technology for its Les Collectineurs series of vintage watches.
Blockchain is a largely impenetrable system that is immune to efforts to externally tamper with the system. Therefore, the watch brand is using it to issue digital certificates that establish the authenticity of the watches.
These digital certificates issued via the blockchain platform will accompany the traditional physical paper certificates issued for each watch.