The Business Roundtable: The purpose of a corporation is to protect the environment

CEOs from 181 of the world’s largest companies, all belonging to the lobbying group The Business Roundtable (BRT), have now declared that the purpose of a corporation is not just to serve shareholders.  (their official position since 1997), but “to create value for all our stakeholders.” This is a giant broadening of the declaration and the purpose of a corporation now also includes to "protect the environment by embracing sustainable practices across our businesses."


Shareholder primacy has been the core operating principle of public companies for about 50 years. The neo-liberal economist Milton Friedman once famously declared that “the social responsibility of business is to increase its profits.” These ideas have been promoted for decades by a very well-funded and wildly successful effor to make the free-market, shareholder-primacy, neoliberal philosophy the dominant global economic model.


"Multiple think tanks funded by the Kochs and others have made this case daily. They also have worked to undermine climate science, which is very much related to maintaining the power status quo. The death of David Koch, the same week CEO’s pushed back on narrow, shareholder-only thinking, is symbolic", writes Andrew Winston, Harward Business Review.


According to Harvard Business Review modern business leaders are feeling pressure to rethink the role of business in society for a number of reasons:

1.Social norms are changing and expectations from employees, customers, and even investors are rising fast.

2.A growing realization that a focus on one key stakeholder or metric is as flawed as using your cholesterol level as the only measure of your health.

3.Investors now focus more on their purpose and how they contribute to society.


The core reason to this change of attitudes is, of course, Climate change, but growing inequality, water and resource scarcity, soil degradation and loss of biodiversity also play key roles.


"These issues require systemic efforts, cooperation, and pricing of those “externalities” (like pollution and carbon emissions). The current shareholder-obsessed system is not fit for this purpose. Individual profit-maximizing businesses will not be incentivized to tackle shared global challenges", Andrew Winston, Harward Business Review.

The first fund for investment in circular economy

BlackRock, the world's largest asset manager, has launched its first circular economy fund as part of a new partnership with the Ellen MacArthur Foundation designed to drive investment in the circular economy. The launch marks one of the first moves by a major investor to specifically target the expanding circular economy sector, which works to bolster resource efficiency and introduce new business models that enable circular resource flows.


BlackRock said its BGF Circular Economy Fund aims to drive investment in companies contributing to or benefiting from circular economy activities, excluding investments in the coal sector and oil and gas producers. It will include 'adopters', companies which are, for example, designing reusable or repairable products; 'enablers' such as resale platforms; and 'beneficiaries', such as firms which see more demand for their goods as a result of the shift away from single-use products.

Corporate interest in the circular economy is growing as the twin demands for climate action and reductions in plastic waste force firms to consider new businesses models based on reusable products. The Ellen MacArthur Foundation is one of the world's most influential organisations working within this space, bringing together a host of blue chip corporates and environmental campaigners. 


The new fund is the latest in a series of moves by BlackRock designed to increase its exposure to green sectors and pressure companies to demonstrate a "purpose" beyond maximising profits. 


Rachel Lord, head of EMEA at BlackRock, said companies are becoming more aware of their role in driving circular economy business models.

"To be well-positioned for the future, businesses are acknowledging that their long-term value is increasingly linked to their principles, practices and impact on society," she said. "Our partnership with the Ellen MacArthur Foundation allows us to potentially benefit from their knowledge and expertise to help create a thriving economy."

First cryogenic energy storage to be built in the U.K.

Energy storage company Highview Power has announced its intention to build a cryogenic energy storage facility in the north of England, a first for the U.K. A decommissioned power plant will be converted for the cryostorage, according to Highview Power. After completion, the installation will have a 50 MW/250 MWh capacity without using water, toxic materials, and with no emissions. The energy to be stored, which is roughly as much as 25,000 households use in a day, will be  all from renewable sources.


So how does it work?

What the storage will do is to use electricity sourced from renewable sources to compress huge volumes of air and store them in tanks. It’s a ‘cryo’ battery because there is a point, if you compress air enough, where it turns into a (very very cold) liquid; that’s the form it will be stored in. When energy is needed in the grid, the compressed air will be allowed to warm up, decompress, and escape the tanks — all while powering a turbine.

Highview Power said that they pitched the concept to the U.K. government, which is looking for ways to meaningfully reduce the country’s carbon emissions. They further note that the compressed air approach is much cleaner than conventional batteries. The cryobattery doesn’t involve the use of any toxic chemicals, it doesn’t need rare or advanced materials to be built (which means less environmental damage since you don’t need to produce and extract them), and doesn’t produce any emissions. Additionally, it can hold energy for up to several weeks at a time, which is longer than in traditional batteries.


Energy storage installations around the world will multiply exponentially, reaching 1,095GW/2,850GWh by 2040. Over the next two decades, $662 billion of investment will be needed for stationary energy storage, according to BloombergNEF (BNEF)


“Long-duration, giga-scale energy storage is the necessary foundation to enable baseload renewable energy and will be key to a 100% carbon free future.”, says Highview Power CEO, Javier Cavada

Big investors are shifting towards low-carbon industries

A survey from clean energy investors Octopus finds that nearly half of investors have reconsidered their portfolios in the wake of increased climate change activism in the past year. Demand for these assets had risen by more than one third since October last year, when Octopus first surveyed investors.

The global survey of institutions representing $5.9tr in assets under management asked 100 pension funds, insurance companies, private banks, sovereign wealth funds, endowments, and foundations across the UK, EMEA, Asia, and the US about how quickly they were divesting from fossil fuels and investing in renewables.

The survey shows that investors plan to divest 16 per cent of their portfolios from fossil fuels over the next decade, representing assets worth $920bn. They will also increase investments in renewable energy infrastructure to five per cent over the next 12 months, which will more than double to 11 per cent by 2029, or $643bn, the survey found.

Respondents expressed optimism about their ability to slow global warming, with 71 per cent stating that they believe investment strategies could make a material difference.

They identified a number of barriers to greater investment in renewable energy infrastructure though. Almost half cited energy price uncertainties as a key blocker, followed by a lack of renewable energy investment skills within their own organisation and liquidity issues.

Investors see the need to shift their portfolios away from high carbon industries. They both spot the opportunity heralded by clean energy, and the threat of stranded assets could pose to their activities. But protestors are getting impatient, so finance will become a focus for climate activists in the months to come.

Wise investors should jump before they are pushed.

Global investors choose sustainable farming, clean energy and green cities in Africa

The Global Innovation Lab for Climate Finance, a group of more than 60 major investors, banks, foundations, and governments, has announced the launch of six inter-related climate finance initiatives aimed at raising billions of dollars to support clean energy, sustainable agriculture, and low carbon cities in developing countries. The Lab has mobilised nearly $2bn for climate action and sustainable development since its creation in 2014

The six new financial instruments target four key focus areas relating to climate mitigation and adaptation, marine and coastal restoration for carbon sequestration, sustainable smallholder farming in Africa, renewable energy access in Rwanda, and low carbon cooling and air pollution projects in cities.

The new instruments endorsed by the Lab show great potential to open up new markets and opportunities for effective and ambitious action on climate change.

Supported projects include the Restoration Insurance Service Company, a social enterprise that invests in mangrove restoration and conservation in areas with high-value coastal assets, and the Blockchain Climate Risk Crop Insurance platform to boost climate resilience of crops and farmers in West and Central Africa.

Others such as Cooling as a Service, which aims to decrease energy consumption and greenhouse gas emissions from cooling use in cities through a pay-per-service model for more efficient air conditioning, and Solar Securitization for Rwanda, a tradable security designed to help solar developers increase access to expansion capital, have also been announced.




As we now have arrived to a point of "no return" when it comes to concider the enviromental factors it is high time to get very open minded.
There might be a lot to learn from different alternative solutions and methods that has been developed through the years. A practise like permaculture, mainly a way to grow food, could acctually contribute a lot when it comes to true sustainability. It is possible to make it a profitable business.
Just imagine sitting in a garden or a greenhouse in your area, enjoying a locally produced, nutrient dinner surrounded by plants. Maybe you can buy some nice vegetables or products to bring home, or say hello to your dear neighbour who runs the business. 
The method is based on getting knowledge about the prerequisites every specific soil has and over time build the soil to become as nutritious as it possibly can, so that the harvest gets healthy and nutritious without using pesticides.


One can start to vision that our future cities will be so clean from emissions that there can be vegetable and fruit growing areas in several places, organized by entreprenours, neighbourhoods or community initiatives. Permaculture ought to be the ultimate base to grow healthy food full of nutrients. Particularly when it today is well known how conventional farming with monocultures depletes the soil and drain it from minerals and nutrients. The charm of permaculture is that the nessesity for huge monocultural agriculture decreases when we can spread out to smaller units to support a limited areas with most of what is needed. The multicultur that defines permaculture is therefore perfect for this purpose. Just think alley cropping, local honey or try edible flowers. All kinds of vegetation is also important for the cooling effect in the urban environment.



It may sound like a hippie dream, but there are many qualities a business with permaculture could provide with. Economically it is more than possible to make it profitable. The bonus is that all vegetation cleans the air and the greenery lowers the temperature. The preservation of biodiversity is another part of which urban cultivation can contribute. The business can also offer inspiring social meeting places and outdoor environments for recreation and recovery. And of course offers education, another income source. 
Permaculture has no general principle and each garden should be treated individually. A careful look at every plot or space to understand the amount of wind, light, and water it receives is the way to start. Working with nature forms the backbone of permaculture.
It started with the creation of food forests in which vegetables and trees grow together. In the forest, everything that was built or planted had three distinct purposes. For instance, cultivation of corn stalk can be beneficial in three ways- it can produce corn, it can feed cattle and it can also help climbing beans to grow. Being a low-impact model, permaculture involves no digging and one can grow one thing after other in an area with no turning of the soil. Weeds can be knocked down and killed by using a layer of natural-fiber carpets, newspapers or cardboard. Apply mulch or compost over the top to provide nutrition and aid growth. Of course no pesticides are used unless it is necessary, but it is not banned like in the biodynamic farming.



For some reason good ideas are contagious, they can travel through the air between different continents and cultures. Today when internet is available it is easy to acess knowledge about permaculture and we shall not get surprised if permaculture becomes established as very succesful business when it comes to urban farming. There are a lot of competence in teaching the method available. In parts of the world where the climate is beneficial for growing food it is easy to get profit. In colder, it still works well during less cold seasons and there will be solutions to find if we start looking. At the same time this would contribute with beauty from all the green which connects us with our origin in a natural way.

Today some fine dining restaurants in Paris grows their own vegetables in roof gardens with organic growth methods for maximum taste and quality. They show whats possible!
The possibilitys and potential when it comes to how this kind of business could develope and contribute can not even be counted. Everything from educational units cooperating with the farming centers to teach our young generation how to grow food outdoors and in greenhouses, to develope in moore advanced pathways. Bees are ofcourse a natural part of the symphony and will as always when we keep crops free from pesticides do their excellent job to encrease our harvests. Processing the harvests into great products and offer menus from locally grown crops will be luxury. Production of meat will most likely descend therefore the quality can increase and the animals can get better lifes and live healthier all in a sustainable ways.
But can you see the chickens down your alley yet? 



Permaculture is more than just the latest buzzword; it offers positive solutions for many of the environmental and social challenges confronting us. It offers a win-win concept for both climate and humans. And nowhere are those remedies more needed and desired than in our cities. There are a lot of good reads available to get inspired and the pot is on the stove, ready to get simmering. Toby Hemenway has a lot of knowledge to share in his book "The permaculture city" .
"The Permaculture City" provides a new way of thinking about urban living, with practical examples for creating abundant food, energy security, close-knit communities, local and meaningful livelihoods, and sustainable policies in our cities and towns. The same nature-based approach that works so beautifully for growing food―connecting the pieces of the landscape together in harmonious ways―applies perfectly to many of our other needs. Toby Hemenway, one of the leading practitioners and teachers of permaculture design, illuminates a new way forward through examples of edge-pushing innovations, along with a deeply holistic conceptual framework for our cities, towns, and suburbs.

The constructive possibilities waiting for us to cocreate a sustainable future is right here. Permaculture is absolutely one great gallant to make our world a better place.
It could be wonderful to spend time in metropoles when it´s thriving of lively greenery and beauty in the future.


SOURCE: Sprinkle Daily





The art of cultivating kindness and sanity in a time of climate crisis.


There is a new era coming, a paradigm shift into new ways. Nobody doubts that anymore. This period in time is probably the most confusing for decades. We constantly get reminded by teenagers, scientists and activists, that there is crisis increasing right now. Demostrations and different kinds of manifestations all over the world is almost on a daily basis. There is no mercy, no place to hide. No chance to dismis the call. For many of us the power and engagement is beyond beautiful to witness. Right here lies the true power of people coming together, for the good of all! For the sake of life!

So what is it then the kind, sober and sane response? To check all facts is excessive to mention. No matter if you are a climate denier or if you got totally absorbed by the movement, nobody walks through this time unaffected. And the simmering activity gets most people in a mood for doing something, either it is from reason or from pure passion. Maybe it is hard to stay sane all through. We do react. All of us.

During the transition we get triggered and our personal preferences get challenged aswell as our habits. Everything we have trusted changes. And so it is. Now we need to trust that the process will take us home, even if home will be a bit different. Aswell as understanding our reactions on a human level. We are programmed to resist changes. It is like instinctive reactions. Very few people feel safe when nothing can be taken for granted. Except for the ones whom clearly sees the necessity. Many of them young. So we need to be bold, talk to eachother and get prepared. See our resistans for what it is and get tools to comfort our fears the best way we can.

Because change is coming.




This could be the biggest obstacle to get over for the conversion to a sustainable world. Our fears of the unknown. Our fears is to be recognized and understood, but that does not mean that it can be allowed to guide the process. We just need to acnowledge and admit that it simply is a part of the journey. And get going despite that fact. The focus must be to get sustainable, with kindness and courage as tools. 

If you are a person who lives a life with a lot more to wish for, of course you are scared that things will get worse. If you are happy and content in your life, you might be afraid to loose the comfort and the privileges you have. No matter the situation, we are all more or less afraid of the unknown.
We are human.
As simple as that.

Maybe we can vision a world where there is a balance between human and nature. Where our foundation for acting comes from the idea that we are a part of nature. For too long we have been playing a role as masters of our universe. We have acctually changed the climate.
Just imagine what we can achive.

What maybe needs to be seen in the process is that the whole western culture gets questioned. The materialistic values from which our development grows from becomes questionable from the perspective, if this makes us happy. The whole community experiences a sinking level of wellbeing and a deepening feeling of confusion as we loose contact with nature to which we belong. The citylife of many people does not provide enough contentment, especially when lot of peole seldom or never spends time in nature.
Maybe time to reconnect and reclaim our own nature.




We need to show compassion for the reactions shown by the adult people that critizises Greta Thunberg and all the young people around her. The critics fight a hard battle on fear and shame. The frustration we express about the climate crisis illustrate very well the mindset that is a part of the rootcause of the problem. The lack of perspective for generational wellbeing. Hardly no wisdom in the understanding of what is sustainable. How sad is to read and listen to words full of disdain for a teenager raising her voice to speak her heart, not just for her own sake, but for a whole generation. Or acctually a whole world. It is heartbreaking to see the condemnation and contempt aswell as parts of the establishment tries to shoot the messengers. Constructivity is required. Patience and compassion about the underlying issues those people deal with is essential.

The critic should be on matter never ever on a personal level,
especially not towards someone young. 

Please question the scientists instead.


Have a great weekend!


Source: Sprinkle Daily






A second wave of global school strikes is carried out today and several media reports live - starting in New Zealand


For anyone under the age of 20 or, in other words, anyone who have lived their lives during this century, climate change is a concrete fact that has quickly become an acute issue involving all generations.

School pupils in New Zealand are the first ones out on today’s demonstrations for the climate that’s happening worldwide, according to several sources. According to the organizers, 170,000 people will participate in climate strikes in different parts of the country, which corresponds to 3.5 percent of the country's population. More and more people are getting involved and agree on the climate threat.

Today it’s time for all of us to work together with politicians, business leaders, researchers, entrepreneurs and these young people to develop and implement solutions that create sustainable conditions for future generations to experience life on earth.

In New Zealand's capital Wellington, around 40,000 people are said to be protesting outside their Parliament. The protesters are demanding that the government issue a climate emergency, reports the New Zealand Herald.

In Sweden, demonstrations are planned in over 100 locations today, according to TV4 News.

Greta Thunberg is expected to take part in a school strike in Montreal today. Her plea for action has had a global effect because it is reinforced by what people already see happening around them. In Canada, for instance, this includes heat waves, severe floods and widespread smoke from forest fires, all of which can be connected to climate change.




Each year, scientists gather more information about the planet's response to ever-increasing concentrations of fossil-fueled heat trapping gases. This data, together with models that project a future development, slowly but surely create an insight into the scale of the climate threat. They also show that human influence is easier to distinguish from the natural variation of the climate.


Adam Fenech, director of the University of Prince Edward Island's climate research lab, says that trends he and his colleagues once imagined decades ago, such as a rapid ice meltdown in Antarctica and category-five hurricanes landing in North America, are already a reality.

"We have always said that this is in the direction that development would go, but now the reality has occurred," says Dr. Fenech.

"That means we have a choice to make," said Xeuben Zheng, senior researcher on environmental and climate change in Canada, and one of the lead authors of a federal report released last spring on the expected effects of climate change across the country.

A choice -”, says Dr. Zheng, “is making short-term changes to mitigate some of the more serious effects that will come later in this century. The other is to face the cost and upheaval of adapting to a very different world, one way or another”.


Mankind, as I said, faces a whole new paradigm in climate and social development, which requires a change in our thinking patterns and behaviors, faster than we currently perceive. Over the past centuries, we have slowly evolved from living in the agricultural community to the industrial community. A journey of good and evil. Industrialism and growth have, on the one hand, contributed to the economic and social improvement of the lives of a large part of humanity, not least the late Hans Rosling reported on. The other side of industrialism has led to an extensive climate impact combined with our current way of life. Mankind is now on the threshold of the new global and digital society with, according to science, a comprehensive and rapidly ongoing climate challenge to deal with.


Today, school students all over the world, starting in New Zealand, choose to go out into society and show courage and action to enable a life on our planet for generations to come. Instead, they should be at school and gather knowledge, which is the primary purpose of the school, but as long as we adults do not show that we listen, realize and are prepared to think and act differently, these school strikes are most likely to return and grow in scope. Because once the change movement starts, it becomes difficult to ignore the continuation that follows.


Source: Sprinkle Daily



RIGHT NOW - Glaciers are melting, areas with permafrost are falling and sea levels are rising.

The research report published by the UN panel IPCC yesterday shows an alarming future scenario, where the ongoing climate crisis includes a sea crisis. The risk is directly imminent for negative and unprecedented effects when the Arctic ice melts and the water level is raised.The most alarming thing about IPPC's sea report is how fast everything happens - but it's not too late to stop the development.

A positive factor is the reports showing that the young generation is creative and driven by increased entrepreneurship. It is important that this commitment is supported and spread across the generational boundaries.

The report from the IPCC was released two days after the extra-ordinary climate meeting in New York in which Greta Thunberg, together with some of the world's leaders, participated. What's new in the report is that it also shows the severe consequences that climate change will have on marine life. We have previously read about melted ice and elevated sea levels, but not what effect it has on marine ecosystems.

Naturally, we humans have different perceptions of our impact on the climate based on the knowledge and insight we have with us in life. The experience varies across the generational boundaries and also the incentive to change the development that is now described by the researchers' work and reports.
In all its clarity and simplicity in front of Greta Thunberg and many other people the message in different contexts that we must act now - because it is at this very moment that we have the opportunity to influence the future for ourselves, but especially for future generations.

We only get a chance to listen to the researchers, try to understand, communicate and act together. Or can we afford to relinquish and chance?

According to Ulf Molau, professor of ecology at the University of Gothenburg and one of 106 co-authors of the IPCC report, the fact is that things are now progressing faster.
“- I have been involved in the UN climate work for 20 years, and the sea level is rising faster than we previously thought. It is alarming ”.

The fact that the sea level is rising faster than the researchers have previously seen is due to two factors, hot water taking up more space and the glaciers melting at a previously unforeseen rate.

- The glaciers melt faster because the average temperature is higher.
It's very simple, according to Ulf Molau.



The melting ice and glaciers, as well as the elevated water level and temperature, can have highly negative consequences for communities and ecosystems at high altitudes and for water-borne cities and regions. Around 680 million people, ten percent of the world's population, live in such areas today.
According to the report, the average seawater level can be increased by 15 millimeters per year if global warming is not stopped and if emissions continue at the same rate as today, it may be even faster. The risk of forest fires in tundra areas will also increase as a result of the increased global mean temperature.
The effect of global warming on the permafrost is clear. For example, the "seed vault" is no longer protected by the permafrost at the same time as rainwater is entering the building.
The global seed vault in Svalbard has been compared to Fort Knox more than once. The seed vault is 130 miles from the North Pole, guarding a content more valuable to humanity than any gold reserve.
- Here lies the key to our ability to ensure in the future that the world's growing population has food to eat, says Lise Lykke Steffensen, Director, NordGen.

Today, Swedish news reports that a work to restore permafrost around the Seed vault will begin. With the help of electricity, an artificial permafrost is created. Local permafrost can be recreated but not glaciers, because we would need a new ice age.
While the scientists have now given us a clear message that our human civilization is in danger of collapse if we do not reduce our greenhouse gas emissions, there are signals that today's generation of young people increasingly see a future as entrepreneurs and entrepreneurs.

Combined with a reduction in carbon dioxide emissions, replanting of trees in the forest that is currently being decomposed and burned, development can be affected. The positive is that it is not too late yet but we need more inspired people who dare to stand up and show the way. We need more entrepreneurs and entrepreneurs around the world who are involved in building for future generations.

The time has come for a global climate dialogue across national and generational boundaries based on new thinking - a paradigm for the future based on sustainability perspectives and entrepreneurship.

Source: Sprinkle Daily







Can the whole message capitalism communicates come from a profound misconception of us as a species? Are we really evolutionary developed to be selfish because as that, would we survive this far? Do we not seem to be programmed to be in a WE, to be "a part of", not "me first".
As humans we´re originally born to fit into a community containing a compexity of different individuals, and all together, as a collective we contain all human capital the group needs to survive and thrive?

It was never intended that only a few individual in the tribe should retain all the prey or food we cultivated. Nor the treasures we found. We are simply programmed to share and to care for each other.
Maybe therefore the greatest contentment we can feel as humans arises from good sharing. It always increases the pleasure. So even our emotions are shaped to benefit the community.
Some of us are skilled hunters, others wonderful caregivers, we have the alphas.. and on it goes. 

This ofcourse does not mean that the personal satisfaction is less important, it just needs to be seen in a different perspective. More as a part of the complexity a community is build upon. It is like a garden where everything we need grows. And like a garden we need to take care of the community and see that specific qualitys is represented. We all have a function and gifts to share. 
Otherwise we end up in a monoculture, and that we would never ever want.
The whole point with differences is to complete eachother so that together we have everything.

The last decades has been influenced by psycologists like Sigmund Freud and economic theorists like Adam Smith and their analysis has been very unbalanced in the sense of whom we really are as humans.
They just show us one side of the coin.
When we meet someone radiating of good energy it makes a difference in us.
We get affected, because good stuff is contagious.
And if what we focus on grows; it is hight time to flip the coin.
We are far from bad.

The whole last century almost convinced us that the human nature is very dark and egoistic.
These theories have had a great impact, more deeply than we might understand. Together with misconceptions about human nature provided by the christian culture we got very susceptible for such a ajustable system as that provided by Smith´s free market economic theory.
It turned out to be very misused.

It is like we expect already in advance that some of us will get abused, as if it is "a part of the human nature" to profit from other peoples suffering. This makes us full of self-contempt and very sad inside.
We incorrectly look at ouselves as bad.
Ofcourse the less flattering sides within the human nature exists, but so does the good ones.
And as the story goes;

The story of the two wolves is common among Native people. It’s the story in which a grandmother conveys to a group of children that there is a continuous battle going on within each of us—the battle between two wolves. One wolf represents love, compassion, and honesty.
The other wolf represents fear, judgment, and dishonesty.
Then one of the children asks, “Grandmother, which wolf wins?”
To which the grandmother answers,
“Which ever one you feed.”



In this era there is no doubt that we are in the center of the storm just about to take off to the next evolutionary steps as a specie.
We have developed the characteristics of the bad wolf for one whole century and can probobly agree on the less charming result. Not at all what benefits us. Not as individuals nor as a community.
It is about our free will. The choice is ours and today we are rapidly transforming and entering a process of profound change. We all want to be the good wolf, because it gives us joy and pleasant power.
The capitalist system has offered us the greatest challenge of all and tested our free will. We have the opportunity to use it as a tool for exactly the purpose we choose.

The development of the fundaments of capitalism is right by our feet and can still be possible if we act wisely. The circular economy structure can indeed be perfectly fitting and guiding within the capitalistic frame. Constructivity and long term commitments is essential and the normal and well established growth process needs revaluation and refinement.

We can no longer accept less good solutions when there is better ones to choose because of greed spelled quick economic profit. The investment market carries a huge responsibility in choosing sustainable solutions. Also we need patience to wait for companys to find the very best enviromentally friendly products. There is nothing wrong with rejecting what is simply not good enough. We´ll just need to try again.  



The strategy among investors looking for quick cash could really mature as the care for future generation must have first priority. Wisdom and concern needs to be added as a fundament to decisions. 

When we honestly ask these questions and remain courageous enough to face into the answers, then we will have moved ourselves in the direction of providing more food to the good wolf, and less to the bad wolf, and in so doing, we move ourselves gradually toward a life of greater meaning and purpose.

To see the potential is not hard. Captalism is like an empty form which we can shape and fill according to our needs, and the needs we have now is to meet the youth generation and take their need of safety serious.
We need to show up, throw out all inmature greed with the bathwater and replace it with actions based on reason and concern.

As our young generation so clearly shows us - it is time to wake up.

Choose wisely!


Source: Sprinkle Daily




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