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Breakingviews - Pride brings out best in self-serving companies

NEW YORK (Reuters Breakingviews) - Are there any companies that aren’t proud to be allied with the lesbian, gay, bisexual and transgender communities? Judging by the rainbow designs plastered across billboards, store fronts and email signatures as cities like New York prepare for their Pride festivities, it’s tempting to believe the answer is no. It’s easy to be cynical, but short-term profit doesn’t explain the outbreak of conspicuous support sweeping corporate America. With so much still to do, such backing matters more than its motivation.

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Breakingviews - Switzerland can afford to gamble on EU referendum

MILAN (Reuters Breakingviews) - Switzerland can afford to gamble on its own European Union referendum. Fear of a popular backlash is preventing the Alpine nation from signing a deal to simplify EU relations and gain better market access. But Bern has little leverage over its biggest trading partner and polls suggest most voters are supportive. Besides, a “no” vote would not leave it much worse off.

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Breakingviews - FedEx gets caught in a trade-war vise

NEW YORK (Reuters Breakingviews) - FedEx is feeling the squeeze from the U.S.-China trade war. The $41 billion parcel carrier made a virtue over the past few years of being a global operator – not least in touting its unique position as the only overseas package hauler which owned its domestic and international operations in the Middle Kingdom in full. The worsening spat between Washington and Beijing, though, has caught FedEx in a vise.

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